New clubs, without a doubt, are easier to hit and more forgiving with bigger heads and larger sweet-spots; new golf balls fly higher and further and straighter, and they spin more or they spin less depending on what the player wants; and new laser range finders and GPS equipment provide players with the exact yardage for every shot. So why has improved technology failed to produce better golfers?

The answer is easy to understand: hitting a golf ball more accurately on a consistent basis requires a better golf swing; it’s just that simple. Properly fitting equipment, good physical coordination and natural athletic ability certainly contribute to each golfer’s potential skill level, but better golf at any level really boils down to developing a simple, reliable, repeatable golf swing that ensures:
(1) consistent swing tempo;
(2) maximum club head velocity at impact for distance;
(3) club head face angle that’s square to the target line at impact; and
(4) club head swing path angle that’s parallel to the target line at impact.