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	<title>eSwing Golf Technologies &#187; Rick Plank</title>
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		<title>Technology and our Passion to Play Better Golf</title>
		<link>http://www.eswinggolf.com/2009/01/technology-and-our-passion-to-play-better-golf/</link>
		<comments>http://www.eswinggolf.com/2009/01/technology-and-our-passion-to-play-better-golf/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 05:29:12 +0000</pubDate>
		<dc:creator>Rick Plank</dc:creator>
				<category><![CDATA[Technology]]></category>

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		<description><![CDATA[“It ain’t the arrow; it’s the Indian!” is a saying that I’ve heard relating to golf for a long, long time. Although this phrase is grammatically and politically incorrect in today’s social-conscious world, the truth of the message, never the less, is still relevant. Golfers of all ages, including good golfers and beginners and frustrated [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span>“It ain’t the arrow; it’s the Indian!” is a saying that I’ve heard relating to golf for a long, long time.<span> </span>Although this phrase is grammatically and politically incorrect in today’s social-conscious world, the truth of the message, never the less, is still relevant.<span> </span>Golfers of all ages, including good golfers and beginners and frustrated players at all skill levels who just want to play better golf, all crave new golf equipment; their appetite is insatiable for the latest and greatest clubs and balls and distance measuring equipment, all marketed and promising to make them better golfers.<span> </span>To put this in perspective, the U.S. golf equipment market is currently estimated to be about $7B annually.<span> </span>About sixty percent of new golf equipment will be purchased by 10M avid golfers.<span> </span>By definition, avid golfers play 25+ rounds of golf each year; the avid golfer market segment makes up about one-third of the total U.S. golfer population, which has remained steady over the past few years at about 28M players.<span> </span>The U.S. includes about one-half of the world’s total golfer population.<span> </span></span></p>
<p class="MsoNormal"><span> </span></p>
<p class="MsoNormal"><span>It’s interesting to note, however, that even with superior technology available in every aspect of today’s golf equipment market, statistics show that average scores and handicaps over recent years have not come down significantly, even as new technology has flooded the golf equipment market.<span> </span>New clubs, without a doubt, are easier to hit and more forgiving with bigger heads and larger sweet-spots; new golf balls fly higher and further and straighter, and they spin more or they spin less depending on what the player wants; and new laser range finders and GPS equipment provide players with the exact yardage for every shot.<span> </span>So why has improved technology failed to produce better golfers?</span></p>
<p class="MsoNormal"><span> </span></p>
<p class="MsoNormal"><span>The answer is easy to understand: <span> </span>Just as better accuracy for the Indian depends on developing a better aim, hitting a golf ball more accurately on a consistent basis requires a better golf swing; it’s just that simple. <span> </span>Properly fitting equipment, good physical coordination and natural athletic ability certainly contribute to each golfer’s potential skill level, but better golf at any level really boils down to developing a simple, reliable, repeatable golf swing that ensures: (1) consistent swing tempo; (2) maximum club head velocity at impact for distance; (3) club head face angle that’s square to the target line at impact; and (4) club head swing path angle that’s parallel to the target line at impact.<span> </span></span></p>
<p class="MsoNormal"><span> </span></p>
<p class="MsoNormal"><span>Providing a way to accurately measure and display immediate feedback for these four critical swing data is the primary reason that eSwing was developed.  All the practice in the world may not allow you to ever hit the ball as far or as accurately as Tiger, but we can help anyone to play better golf.</span></p>
<p class="MsoNormal"><span> </span></p>
<p class="MsoNormal"><span>In a nutshell, eSwing is an affordable, portable, battery powered electronic golf swing analyzer that will quickly help you to develop a better golf swing while practicing at home or at your clubs’ Driving Range with your own personal clubs.<span> </span>Using arrays of rugged infrared and ultrasonic sensors (incorporating eSwing’s patented opto-acoustic technology), eSwing will capture your golf swing, indoors or outdoors, to measure, calculate and accurately display four swing data that determine where and how far the golf ball flies.<span> </span>An attached PC or laptop computer (player furnished) displays ball trajectory, compensated for selected environmental factors (temperature, pressure altitude and wind) in one of several available display modes.</span></p>
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